Core Compliance

EU ESPR Readiness for Enterprise

The European Union's Ecodesign for Sustainable Products Regulation (ESPR) will soon require a structured Digital Product Passport (DPP) for many product categories sold in the EU market.

Structured Product Data

Securely host required materials, circularity, and lifecycle information.

QR-Accessible Passports

Provide instant, public read-only access to passport data via durable physical identifiers.

DPP Preview

EU ESPR & Digital Passports

Regulation Explained

01. ESPR introduces mandatory Digital Product Passports for many product categories, including luxury goods.
02. Brands will need to provide structured data regarding materials, components, and circularity.
03. verum.ID helps brands host and present this data in a discreet, brand-safe format, ready for enforcement.

Brand & Trust

Beyond Compliance

Anti-Counterfeit Reassurance

Verify authenticity via secondary-market registries and tamper-resistant digital twins.

Provenance & Warranty

Maintain warranty continuity and provenance clarity throughout the product lifecycle.

Basic Transfer Analytics

Gain high-level insights into ownership transfers and brand stickiness without intrusive tracking.

Operational Flow

How it works

Define Products

Define your product lines and serial batches within our secure administrative dashboard.

Generate Passports

Generate structured Digital Product Passports and custom-branded QR codes for your warranty cards.

Public Scan

Owner activates their passport upon receipt. This provides them with a secure, read-only digital twin of their product.

Transfer

Optional ownership transfer when a product is sold. An internal registry mechanism handles the record.

Pilot Phase

Series 0 Pilot Program

Series 0 is an invite-only pilot program focused on forward-thinking brands. We are working closely with early partners to validate real-world ESPR data completeness, claim flows, and secure ownership transfers.

Designation: Founding Certified Partners

The Founders

Built for Transparent Brands

Joshua Clare-Flagg

Co-founder & CEO

Joshua sits at the intersection of traditional luxury and modern SaaS architecture. Leveraging a decade of experience in product and UX, he focuses on infrastructure that protects brand equity while ensuring regulatory readiness. As the Senior Web Lead at SoSafe Awareness and founder of 12&60, he has extensive experience in connecting brands and enthusiasts.

Deeply obsessed with provenance and software craftsmanship, Joshua is dedicated to making compliance infrastructure invisible, operationally light, and premium. By combining technical expertise in enterprise SaaS with a genuine passion for the maker community, he ensures that verum.ID supports the long-term growth and technical excellence of the brands it serves.

Luke Clifton

Co-founder & CTO

Luke is an experienced technology leader with over a decade of building and scaling software products across start-ups and enterprise environments. As CTO, he takes a pragmatic, big-picture approach to technology — setting direction, guiding architecture, and ensuring platforms support long-term growth and commercial outcomes.

He has led high-impact projects and engineering teams, with a strong ability to break down complex challenges into clear, actionable solutions. Known for balancing technical excellence with product thinking, Luke works closely across engineering, product, and commercial teams to deliver scalable, reliable SaaS platforms.

A former founder and business owner, Luke brings an entrepreneurial mindset to technology leadership, understanding how technical decisions affect customers, operations, and growth. With an early background in design, he also brings a strong appreciation for user experience, clarity, and thoughtful execution.